Canada chosen as Hannover Messe partner country for 2025
Canada is chosen as the partner nation for the 2025 Hannover Messe show, which is the third time North America will be featured in a decade.
Canada has been chosen as the partner nation for Hannover Messe 2025. This completes the North American cycle with the United States being the partner nation in 2016 and Mexico in 2018. The signing finalizes the agreement announced in August 2022 during German Chancellor Scholz’s visit with Canadian Prime Minister Justin Trudeau in Canada.
“Canada is a globally growing and innovative country and important economic partner for Germany,” said Dr. Jochen Köckler, Chairman of the Managing Board, Deutsche Messe AG, in a press release. “Deutsche Messe AG and Germany’s leading industry associations are convinced that Canada’s prominent role at Hannover Messe 2025 will expand its economic policy goals in Europe and further strengthen bilateral relations between Canada and Germany.”
“It is an honor and a great opportunity for Canada to partner with Germany in hosting Hannover Messe in 2025. This partnership will help deepen the already strong economic, political and cultural ties between Canada and Germany. We will work hand in hand with local and global partners to provide a platform for Canadian companies, industry associations and institutions to showcase Canada as a leading industrial innovation economy at Hannover Messe,” said François-Philippe Champagne, Minister of Innovation, Science and Industry of Canada.
Germany is Canada’s seventh largest source of foreign direct investment and one of Canada’s most important sources of high-tech investment. More than 800 German companies operate in Canada, employing roughly 70,000 people. Canada and Germany also share a dynamic relationship in science, technology, and innovation, having initiated more than 1,000 cooperative research projects since 1971.
The Canadian government and companies from the private sector are currently funding five superclusters in Canada with roughly 1.2 billion Euros to reinforce innovative sectors and position them internationally. The goal is to create 50,000 jobs and economic growth of 34 billion Euros over the next 10 years. Three of the super clusters – SCALE.AI, advanced manufacturing and digital technology are key topics at Hannover Messe.
While 2025 is locked in, 2024’s partner nation remains unknown. It is believed it will be from a European nation and the United Kingdom has turned down the offer to be the partner nation. Past partner nations from Europe include Portugal in 2022, Sweden in 2019 and Poland in 2017.
– Edited from a Hannover Messe press release by CFE Media and Technology.
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