Augmented Reality App for Pump Maintenance

Leading the way in creative customer solutions, Watson-Marlow Fluid Technology Group (WMFTG) has launched the first in a series of augmented reality (AR) apps. Developed to enhance the customer experience and post-sales support for its products, the first app has been built for its Certa Sine pump. This is a pump renowned for meeting the highest standards in hygiene and cleanability, improving process efficiency and minimizing total cost of ownership in a range of applications including the food and beverage industry.Designed for ease of use, the Certa AR app allows customers to easily identify the tools required for Certa Sine pump maintenance tasks whilst providing information and clear step-by-step visual guidance. Whilst the app has been intuitively designed so that users do not need previous experience of AR, it also targets the digital native skillset, whose learning excels when utilizing visual, digital technology. By laying AR visual instructions over a customer’s own pump, the app aids customer understanding of a task and saves time previously spent consulting written product manualsThe app was developed in-house by WMFTG’s new Digital Transformation department. Head of Department, Matthew Thomas said: “For WMFTG, the Certa AR app marks a change in how we use technology to support and develop our customer experience. It is a perfect example of targeted investment and resources in tools that enhance the way we exceed our customers’ needs.”

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